PRESIDENT & FOUNDER

Kerry Edelstein

Kerry is an expert in creating data-driven stories that drive business and content strategy. Kerry has collaborated with renowned media brands such as Netflix, Disney, YouTube, Amazon, Discovery, NPR, SheKnows Media, Vulcan Productions and Viacom Media Networks to develop programming, launch cross-platform media strategies, and build leading brand portfolios.


EDUCATION & OTHER FUN STUFF

Kerry recently served as Vice President of the Board of Directors for CHAMPS Charter High School, a media and performing arts high school in Los Angeles. She holds an MBA from The Anderson Graduate School of Management at UCLA and received her B.S. in Biometry and Statistics from Cornell University. She moonlights as a hip hop dancer and masters’ swimmer.


PREVIOUS EXPERIENCE

+ Vice President of Research & Analytics for Joost Media

+ Vice President of Research at media research and consulting firm SmithGeiger

+ Co-founder of filmBUZZ, a market research firm serving the independent film community.

+ Youth and Education division of Harris Interactive, collaborating with universities and educational service providers to identify opportunities to maximize student performance, satisfaction, and retention.


My Favorite Re Word:

REFLECT.


Why? Reflecting is how we learn and leave headspace for that ah-ha that is so instrumental to the field of insights and using data to make decisions. And reflecting helps us learn from our mistakes – a necessity in leadership!


OUR STORY >

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