MANAGING DIRECTOR AND MODERATOR

Tracey Castle

Tracey Castle joined Research Narrative in January 2016 as Managing Director. Tracey brings to Research Narrative her broad experience in the world of marketing, advertising, brand strategy and consumer insights. She is a market research master with a rare depth in both qualitative and quantitative research. Tracey is known for distinguishing between ordinary data and insights that are essential to the business. Tracey is an expert in Gen Z and Millennials.


EDUCATION & OTHER FUN STUFF

Tracey has a masters degree in Global Marketing and Advertising from Emerson College in Boston and a bachelor’s degree in Creative Writing from San Diego State University in San Diego. When not busy finding insights in data, she enjoys playing beach volleyball, doing Zumba and taking her dog Lulu for walks.


PREVIOUS EXPERIENCE

+ Led consumer insights for kids’ video game franchise, Skylanders (where toys come to life) at Activision.

+ Lieberman Research Worldwide, working on both qualitative and quantitative studies, and ultimately running and reshaping the qualitative department.

+ Held positions as senior account planner for advertising agencies TBWA/Chiat/Day and Team One Advertising


My Favorite Re Word:

RELEVANT.


As a researcher and strategist, you need to be able to distinguish between ordinary data and something that is worthy of being an insight and relevant to the business question at hand. My favorite qualitative “re” word is “represent.” As a moderator, I have the ability to put myself in other people’s shoes, which allows me to realistically represent others’ point of views.

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