ABOUT RESEARCH NARRATIVE:
Our team draws upon robust experience and commands unique expertise in research, media, technology, education and communication.
From emerging streaming video services to established TV networks to public media, we’re experts at understanding the insights and opportunities for a diverse range of audiences.
Interested in entertainment research? Check out our Audience Ezine (digital magazine) for topics like defining and targeting your audience, screen and creative testing, audience growth strategies, and more. Or visit the THINKerry and check out our two podcasts on Researching Creative Content.
MEDIA & COMMUNICATIONS
Entertainers aren’t the only ones tasked with telling stories; marketing and communications professionals are too. From brand advertising to public health messaging, we help you evaluate the efficacy and optimize the impact of marcom efforts.
A lot of media and communications takes place within brand teams. So, if you’re interested in this topic, make sure you grab a free, digital copy of our Brand Ezine. It’s a great resource to help you refresh your “brand toolkit” and dive into areas like brand building, reinvention, and impact.
DIGITAL MEDIA & TECHNOLOGY
Questions like “What is the future of media” and “How will consumers integrate new technological innovations into their lives?” don’t scare us; they inspire us. We’re passionate about the powerful intersection of digital media, innovation, user experience and consumer insights.
For an interesting glimpse at integrating consumer insights into tech, innovation, design and new media, check out our founder’s article, Remembering the C in CES (Consumer Electronics Show). Or explore how Zoom backgrounds can inform new digital product development in From Backdrop to Backstory, a recent article from our resident UX researcher.
EDUCATION & ED-TECH
Our team members have run a school board, taught at universities, designed learning channels and apps, and mentored prison inmates in college preparation. We understand that the future of education requires both foundation and innovation.
Check out our two-part THINKerry podcast on what academia and private industry can learn from each other. Part I explores how academia can better communicate and heighten return on research investments. Part II covers how industry could learn a lesson (or two) about methodological rigor and ethical standards.
MOBILE & WIRELESS
Whether it’s building the consumer insights infrastructure for a new wireless company, developing a podcast strategy, or evaluating emerging models in mobile video, we know mobile.
For context on the critical difference between having content “on mobile” and having content “be mobile,” check out Kerry Edelstein’s insightful article on the rise and fall of Quibi: The Demise of the Powerhouse That Wasn’t.
MEDIA & SOCIAL IMPACT
Some projects look for Return on Investment, while others focus on Return on Impact. Our evaluative programs and frameworks allow mission-driven organizations to strategically plan and measure both.
Learn more about Research Narrative’s journey from multicultural expertise to Founding (MIC) The Multicultural Insights Collective.