RESEARCH AND BRAND MARKETING MANAGER
Candace Hokett is a Digital Media Industry Market Researcher with 8+ years of experience, including managerial positions in the market research and insights departments at Macy’s, BET a ViacomCBS network, and Refinery29. She works with Research Narrative to conduct custom research, manage projects (including events, marketing, and social media), and provide client and editorial support.
+ As Research and Insights Manager at Refinery29, Candace was responsible for community management of the research panel, hosted by industry platform, Vision Critical. She also worked with sales, experiential, editorial, creative, and design teams to lead studies that glean insights on how to craft the best communication strategies for all R29 partnerships
+ Throughout her career, she has been conducting quant and qual multicultural research for new product assortments in the retail industry, new TV shows and program testing in the cable television industry, as well as editorial and advertising research in digital media. She especially loves concept testing, conducting in depth interviews, and attitudinal segmentations
+ She also has an eye for content strategy, social media and brand marketing, where she’s supported many VC backed startups on their own social platforms.
EDUCATION & OTHER FUN STUFF
Candace has a Bachelor’s Degree in Marketing, with a minor in Fashion Merchandising, from Howard University. Candace brings her digital media industry knowledge, support for and passion for entertainment to
She’s been to 17 countries and is also a celebrity stylist, and custom suit designer!