SENIOR DIRECTOR, STRATEGY AND MARKET INSIGHTS
Lisa Chen, Ph.D.
Dr. Lisa Chen brings to Research Narrative over 25 years of experience mining insights into human behavior. Through a variety of leadership, academic and consulting positions, Lisa has developed expertise in understanding generational interactions and diversity, equity, and inclusion issues. She seeks to uncover the nuances of the 21st-century ‘Experience Economy’ where you don’t just buy a cup of coffee, but you craft your custom Starbucks beverage. The real story is embedded in the emergent experience.
Lisa’s work as a researcher and strategist is about revealing that story to clients and solving the disconnect between the end results and the means to how we got there.
+ Dr. Chen was VP Market Services & Intelligence for Crux Research as well as Senior Director of Youth and Education Research at Harris Interactive.
+ From her tenure at the Toronto-based think tank, Moxie Insight, and as a consultant for Noggin and Scholastic, she has extensive knowledge in generational research; especially Gen Z, parenting, and children’s issues.
+ Furthermore, Dr. Chen developed curriculum, revised scripts, and conducted formative and summative programming research as Assistant Director for Sesame Street.
EDUCATION & OTHER FUN STUFF
Dr. Chen held post-doctoral research positions at the University of Pennsylvania and Temple University.
She earned her Ph.D. in Developmental Psychology from New York University and holds a B.S. from Cornell University.
When not working, she enjoys paddle boarding, yoga, travel, and watching her kids play lacrosse.