Research Narrative Presents:
Lessons in Methodology, Breaking into Market Research, and the Future of Our Industry.
April 22, 2019
Recently, our pal Dr. Adam Brasel over at Boston College asked Research Narrative President and Founder Kerry Edelstein to talk about market research to his marketing students. We were superbly excited to talk to Dr. Brasel, whose own research has wowed us for years. (His 2011 publication on multi-screen eye gaze was one of the first studies to suggest that media multi-tasking during TV viewing led to decreased attention to programming.)
In this recorded conversation, we tackle topics such as:
Thanks to Professor Brasel for graciously sharing this conversation!
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